The Mission

Keep up to date with the latest NOCU missions!

NOCU is driven by the love and respect we have for Canadian culture. Canada is one of the best places to live in the world in many of ways. We consider ourselves blessed to live in such an incredible and culturally-diverse part of the world.

While this is all true, things can always be better! Our mission is to be a part of pushing Canada's culture forward. We want to leave an impact on the culture that goes far beyond just selling a t-shirt. Our mission is to bring our streetwear to the forefront of Canadian style, and do our part to reduce Canada's carbon footprint.

The Cold Hard Truth


"Sustainable" apparel really isn't a thing is it? Making clothes in high volume for mass consumption isn't inherently sustainable. But we care about the planet and do not consciously make products that can cause further damage to the environment. That's why we create "sustainable" apparel, explore new avenues in fashion, and try inspire others to follow.

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